Strange co-branding
26Sep06
If you’re in Paris you probably saw this ad from Vittel. (click to enlarge)
Probably something humoristic (that doesn’t make me laugh) because it says “almost as small as a MP3 player” with a picture obviously showing it’s a joke.
But what really make me wonder is this Ipod on the picture. It is a real Ipod, not a mock-up, so the two brands had to agree on this.
The questions are :
- Who paid who ? Vittel to use the Ipod, Apple to be on the picture, both sharing the cost ?
- Why does Apple want to be here ?
- Why did Vittel think that showing an actual Ipod is usefull ?
- If it is usefull, why showing the device but not using the name ? (”As small as an Ipod” would have been more sexy)
I’m not a marketing guru at all, just a simple customer, but here I’m lost.
Any Idea ?
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